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JOAQUIN PHOENIX
In 2008 Hollywood actor Joaquin Phoenix unexpectedly announced his 'retirement' from acting to pursue a new Hip-Hop career.
The announcement turned out to be part of an elaborate hoax resulting in the mockumentary "I'm still here".
The actor coined the two year project as "an experiment with celebrity and the media" as well as a statement about the public perception of 'reality' within entertainment.
This project is a typographic exploration of the awkward 2009 interview between Phoenix and Letterman, one of the most important turning points in the wider narrative of the hoax.